#digital strategy

3 articles tagged "digital strategy"

Written by Leonardo Moretti

AI Search Is Sending Your Competitors Customers. Here's How to Win Without Being a Tech Expert.

Your competitors are showing up in ChatGPT recommendations. Here's the non-technical playbook for getting your business cited by AI search, what you can do yourself, and how professional optimization builds a brand reputation AI engines trust.

Website Design · 11 min read

Written by Leonardo Moretti

From a $40 Hat in Hollis to a Pre-Order Page: How Building A Brand Is Telling the FUBU Story for a Digital-First Generation

In 1992, Daymond John turned $40 and a sewing machine into a global brand. Now Charles Fisher is telling the story, and we built the digital home that makes sure it actually lands.

The evolution of search: SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) for small businesses

AI & Automation · 12 min read

Written by Leonardo Moretti

How ChatGPT and Perplexity Are Changing SEO: A Guide for Small Businesses

Traditional SEO isn't enough anymore. AI search engines like ChatGPT and Perplexity are how customers find businesses now. Here's how to get found.