
Proactiv
Skincare & Beauty · 2019
About Proactiv
Skincare BrandThe #1 acne treatment brand in America, helping millions achieve clearer skin since 1995.
Project Overview
Website design and brand refresh for the iconic acne treatment brand. We modernized their digital presence with a clean, contemporary look that appeals to a younger demographic.
Project Details
- ClientProactiv
- IndustrySkincare & Beauty
- Year2019
- ServicesWebsite Design, Branding & Identity
The Challenge
Proactiv needed a fresh, modern website that would resonate with Gen Z and Millennial consumers while maintaining the trust they've built over decades.
Our Solution
We designed a mobile-first website with a refreshed visual identity, featuring real skin textures, diverse representation, and an intuitive user experience.
The Result
The new design helped modernize the brand's image and improve user engagement across digital channels.
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