Building A Brand (Charles Fisher)
Documentary Film & Entertainment · New York, NY · 2026
About Building A Brand
Documentary FilmBuilding A Brand: The Untold FUBU Story is a documentary film by Charles Fisher exploring how Daymond John, Charles Fisher, and a group of friends from Hollis, Queens built FUBU into a global multi-billion-dollar fashion brand between 1995-1997.
- Web: buildingabrand.org/
Project Overview
Official site, pre-order funnel, and SEO foundation for Building A Brand: The Untold FUBU Story — the documentary film by Charles Fisher chronicling how Daymond John and Charles Fisher turned a $40 budget into a multi-billion-dollar fashion empire.
Project Details
- ClientBuilding A Brand (Charles Fisher)
- IndustryDocumentary Film & Entertainment
- LocationNew York, NY
- Year2026
- ServicesWebsite Design, Branding & Identity, SEO & Search Optimization
The Challenge
The film needed an authoritative online home before release: somewhere to host trailers, capture email subscribers, sell pre-orders at 50% off, surface the press narrative, and rank for high-intent searches like "FUBU documentary" and "Building A Brand film" — all on a lean indie budget and a tight timeline.
Our Solution
We designed and shipped a fast, accessible, single-page static site with a multi-section storytelling layout (trailer, synopsis, pre-order, subscribe, press, social, soundtrack). We implemented rich schema.org metadata (Movie, FAQPage, WebSite), OpenGraph + Twitter cards, a sitemap, and Google Analytics. Subscribers flow into an email list for release-date drops, and the pre-order section is wired to go live the moment the portal opens.
The Result
Building A Brand now has a production-ready digital home that can grow with the film: trailer views, email capture, pre-order conversion, press kit distribution, and search visibility for the documentary's core entities — Daymond John, Charles Fisher, FUBU, and "For Us By Us."
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