Digital Strategy · 6 min read
Written by Leonardo Moretti
Ordering 500 shirts upfront and selling 180 is how most merch programs lose money. Print on demand flips that model. Here is how brands, creators, and artists use it to cut upfront costs and eliminate dead stock.
Local Search Rankings · 9 min read
Written by Leonardo Moretti
The biggest NYC local search opportunity of 2026 is not a fancy AI tactic. It is the words 'near MetLife stadium' appearing on the right surfaces of your business. Here is what to do this week to show up for them.
Local Search Rankings · 10 min read
Written by Leonardo Moretti
Kickoff is in days. MetLife hosts 8 matches including the final. Here is the 7-day operational checklist a small business owner in NYC or the Tri-State can actually run this week to be visible, ready, and staffed when the surge hits.
Local Search Rankings · 9 min read
Written by Leonardo Moretti
Your customers stopped typing keywords and started asking their phones full questions. Here's how conversational answer-engine optimization makes your business the one that gets read aloud, and the call that follows.
Website Design · 9 min read
Written by Leonardo Moretti
Everyone knows a website builder is cheaper upfront. What nobody tells you is what it costs at month 3, month 7, and month 12, in time, lost leads, and the workarounds you didn't expect. Here is the honest math.
Google Business Profile · 8 min read
Written by Leonardo Moretti
Your Google Business Profile used to ring. Now it sits there silent. Here's why the calls stopped coming in and three concrete fixes that restore them, backed by 2026 data from businesses we work with directly.
Copywriting · 9 min read
Written by Leonardo Moretti
Being known is different from ranking. Here's how business owners across different niches can build brand narratives using current data, case studies, and visual strategy. So AI engines and customers alike recognize your brand.
AI & Automation · 7 min read
Written by Leonardo Moretti
Google AI Overviews are intercepting search clicks before they reach business websites. Some local businesses are adapting. Others are losing ground. Here is what the data says about the shift and what makes the difference.
Hosting & Performance · 13 min read
Written by Leonardo Moretti
A $3.99 GoDaddy site and a full-service digital presence aren't the same product at different prices. They're two different businesses, and one of them is slowly bleeding you dry.
Digital Strategy · 10 min read
Written by Leonardo Moretti
There are 183,000 small businesses in NYC. Nearly 1 in 4 has no website at all. If you're one of them, or your site is slow, outdated, or poorly hosted, you're losing customers to competitors who showed up online first.
Professional Services · 8 min read
Written by Leonardo Moretti
A real case study in local SEO success. How Hillside Accounting Service built digital visibility and started capturing "near me" searches in their market.
